CCR…YAY!
What is a CCR?
CCR is short for Critical Creative Reflection. It is what we’re tasked with to reflect the film intro made, and the process in which it took to do so. A CCR is also composed of four questions that must be answered creatively. As it is in the name, it is crucial to answer the questions in full detail whilst also making it entertaining. That is the most difficult yet important part to this whole operation, because Cambridge could just assign us with a presentation, but to fully test our skills (and something less boring to grade to be frank), CCRs were given to truly make the most of our media studies course.
And what is it that we do exactly?
Like mentioned above, all four questions provided must be answered, with full detail and prevalent research while also being done in a creative way, demonstrating our film creating/designing skills. It makes us put more thought into our portfolio component, challenging us to a project that we might’ve never thought of/done before.
The four questions include:
How does the film opening use or challenge conventions, and how does it represent social groups or issues?
How does the film opening engage with audiences, and how would it be distributed as a real media text?
How did your production skills develop throughout the project?
How did you integrate technologies in the project?
It is advised to split the project into 2 videos/presentations, maybe even four sections, to be able to dive into the question and provide as much information for the answer as possible. Instead of having one long, full video, it would be beneficial to split up the CCR, so the project does not seem rushed, or having crucial information be left out.
Some examples of CCRs include a presentation with clips from the production, social media posts, a podcast, or even a storybook/comic strip/mini play.
We will be graded on a 10-mark scale based on explanation and 10 marks based on use of technology/creativeness. The higher level (marks 7-10) has a thorough and sophisticated understanding of how meaning was created in the film intro, packed in with comments (critical ones, literally in the name), wide range of examples and continuous engagement with the audience. Whereas the lower level (1-4) of marks means that there is a limited to minimal understanding of how meaning was created, the comments are more on the positives, or not as critical as they can be, there is limited examples/evidence of how they were inspired, and importantly, there was limited to basic engagement. The middle level of 5 to 6 marks is just standard with clear understanding of meaning created and key concepts, clear examples, and clear engagement with all four questions.
For the use of technical/creative skills, students in the higher level (7-10), show sophisticated and effective technical skills throughout, with a RANGE of creative approaches to engage the audience. At the lower level (1-4), participants show basic/limited technical skills, there is normally only one creative approach is used, leading to a limited/sometimes engaged audience. In the middle, the CCRs show clear skills, with more than one approach (which is normally two), which mostly engage the audience.
Overall, for myself, I focus on the higher level and the lower-level marking especially to ensure that what I am doing matches the higher level and is not reflecting a CCR that might get 3-4 points on the CCR, preventing myself from making the mistakes people made long ago.
So, what is the plan?
Many people have gone with the idea of doing an interview or like a press tour type interview to promote a movie, although it sounds great, it has become overdone.
For the first two questions (since this is part one): “How does the film opening use or challenge conventions, and how does it represent social groups or issues?” And “How does the film opening engage with audiences, and how would it be distributed as a real media text?” , I am filming the CCR as if it was a food competition, such as Chopped, the interviewee is given a box with the ingredients to make a mystery dish but also a piece of paper with the questions, so it is a physical and mental challenge, balancing between slaving on the stove and going into depth about the film opening. Also, it is combining my love for writing and cooking into one, so although difficult, it will be fun.
That part one of the CCR will include an answer to the first question like “...as feta cheese and caramel were challenging to pair up in this dish, for my film opening I took the warm lighting of a rom com but flipped the switch in dialogue, to represent that even in relationships, you may never know what to expect”. Something like that. Another example is a potential answer to the second question where I could be “looking out for the host”, point to whomever, and be “With my big tv buddy here, this film opening could reach millions..” and then the interviewee will notice the question was answered incorrectly and respond with “..Oh no, I’m just playing…this opening will connect with specifically the younger demographic, 15-24 let’s say, as the topic of relationships, long-distance, and college is more prevalent in that generation”. [Obviously I'm going to be using these responses in my actual CCR, but with a more developed answer.]
So, let's hope this comes out great or I will be chopped. (haha…get it..)
I'm going to start including my schedule in every blog so you can see in real time what I get done (and don’t get done…)
We on time now :)
January 18th-20th: Further blogs on idea
January 27th: blogs due
February 1st: chose filming location
February 3rd: Blogs due, reveal title of film intro
February 7th: ask Frances (again) to be in video and write the plot/dialogue [half done]
February 10th: figure out costumes, camera, and editing software (AND BLOGS DUE)
More like the 11th… (DONE)
February 14th: Get filming down for first 45 - 60 seconds of film intro
Will probably be moved to the 16th.. (DONE)
Things occurring on that day may interfere with filming
February 17th: Blogs due
February 24th: Blogs due
February 28th: Get filming done for the second half
March 1st: Save the day for any refilming needed
March 3rd: Begin editing process
March 7th: See if you have time to stop by You Media.
Marth 10th- 11th: complete CCR
March 17th - 21st: Edit CCR and finalize the film intro
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